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One of the keys to enable women to take part in their own development is to build their capacity to actively participate in formal markets. The objective of the course is to enhance the economic opportunities for women starting, formalising or growing their businesses.
The short course is a five-day workshop based on proven concepts in business planning and consists of the following themes:
- Exploring the business opportunity
- The strategic position and risk factors
- The target market
- The competition
- Marketing plan and sales strategy
- Operations
- Management team
- Development, milestones and the exit plan
- The financials